10 Characteristics of a Good Business Idea – SmartSchool Education

One of the first steps to starting a business is coming up with a successful business idea. In this blog, we have shared 10 main characteristics of a good business idea you should look at before starting a business! Without an idea, your journey will take you nowhere. This is a very challenging factor to develop and is also critical to making your business successful. With so many searches for “successful business ideas” flooding Google, we must have an improved list that will help upcoming entrepreneurs with top business ideas to start.

One of the biggest reasons new businesses fail every year is that most of the time people tend to come up with ideas with minimal thought behind them on how they will perform in the market. There are plenty of factors to consider before making a business idea and we have come up with the top 10 characteristics of a good business idea.

1. Scalable

One of the most important characteristics of a good business idea is its scalability. This allows businesses to grow in stature. As an example of a scalable business model, the business model will allow your business to double its profits and revenue without any additional inputs or cost as time progresses.

Although if you are having a terrific business idea, if it is not scalable with time, your business won’t achieve greatness. Some of the top business ideas were figured with maximum reach and scalability in mind. 

2. Intuitive problem solver

All great ideas stem from the fact that they have helped solve problems in a unique way that the users can appreciate. The outcome should be intuitive and user-friendly so as it is easy to understand.

One of the great examples of businesses that is an intuitive problem solver is Uber. Being the middle man, the organization has helped to connect commuters with pickup cabs with just a click of a button. Their innovative solution to travel has become ubiquitous and many businesses are trying to follow suit to replicate the success.

3. The business should have an existing market or can create a new one

There are many good businesses to start if there is an existing market for it. To make sure that your business idea has a market, make sure you validate it with proper surveys and data to ensure your business can provide value to the masses.

Also, instead of entering an existing market, another option would be to create a new market to fill in. One of the best examples of this can be seen in the Apple iPad. Although there were few digital tablets out there before the iPad, Apple quickly understood the deficiencies in the market and addressed them making the iPad a household name today.

4. Choosing a market with less competition

The more unique and innovative your ideas will be, the lesser competition will you find in the market. This helps to grant you special privileges in the market allowing you to make better profits. However, it is also possible that a market has few competitions due to it being stagnant. 

5. Enter a growing market

People looking into entrepreneur business ideas have to make sure that they do not enter a stagnant market. While markets can go through cycles of peaks and troughs, entering a market that is on a downward trend is going to hurt the credibility of your business.

A great way to analyze market performance is by getting data from the stock market. One of the best examples of a growing market is the EdTech market in the country which has shown tremendous growth during the pandemic and many businesses have capitalized on this massive surge of online students.

6. Sustainable

Top business ideas are always sustainable in the long run. To make it sustainable, your business idea will need 

  • Access to resources that can last for a very long time. Exhausting key resources is one of the key reasons for businesses dying.
  • To have a vision. Without a strong vision, it will be very hard to carry out daily tasks making the business vulnerable to collapse.

7. Profitable

Though it might sound ridiculous, top business ideas are always profitable. To ensure that you have a profitable business idea make sure you do a financial projection of the business which you can use to analyze when it will break even and start to make its first profits. If investments and resources are not sufficient, you will also need to make sure that your business idea will be able to attract investments.

8. Proper management

Great business ideas always start with a bit of management. Entrepreneurs with business ideas should be having appropriate management skills to ensure time, resources, and finances are not wasted. Even with a couple of employees at the start, your business will need proper management if it wants to stay on the winning path.

9. Identify the risks to monitor and mitigate them

The future of any new business is quite uncertain and is influenced by tons of factors. The key is to identify the major setbacks and risks in the venture and continuously work towards avoiding or mitigating them to avoid losses. The more risks and setbacks you can identify, the more strategic options you will have at your disposal to combat them.

10. Unique

All of the top business ideas in the world had something in common. And that was them being unique which helped them become the pioneer of the industry which later other businesses tried to replicate but could never have reached the original height.

To become the trendsetter, your business idea will need to be different from existing ones. Your business idea will need to be unique and cannot be replicated by other businesses in the market. This will help your business stand out and consumers will be able to very easily associate with your business.

While it is quite true that new business ideas can sound quite cool in your head but in actual reality, there is a lot of thought and research that goes into the formulation of a successful business idea. If you are still stuck with yours, hopefully, this list of the main characteristics of a good business idea will be able to help you to some extent to come up with a successful and great business idea.

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