Almost 90 percent of the new businesses fail to gain momentum in the first two years and fade to obscurity. The remaining 10 percent go on to capture the market like never before. Staring and growing a business can be a challenging task for many and without proper help, the business is not going to witness the success it was destined to achieve. This article will focus on the crucial points that make a business successful. Stick around till the very end if you are looking to grow your business.

1. Continuous improvement: The most vital aspect of every successful business is its procedural evolution keeping in pace with modern development. For example, brands like Sony and Canon withstood the test of time and developed digital cameras to keep pace with the technology. However, big names like Kodak faded away as they failed to realize the importance of the digital format for modern consumers.

2. Find your market: Before you start with your business, you will need to identify your correct market. Understanding who your potential customers, will be highly beneficial in the long run. This also helps to create hyper-focused products and services tailored to the needs of your targeted market.

3. Have a plan: All great things start with a plan. Bill Gates had a plan of changing the PC landscape and he came out with Microsoft and the rest is history. Similarly, without a strict plan to follow your business won't be able to stand the test of time and you can forget about growing a business. Without direction, everything would be meaningless and unaccounted for.

4. Have a vision: After you have created a plan you will need a goal or a vision to work towards. It is very important that you define a goal for your company. This allows you to keep the operations quantifiable so you can better analyze the steps required to reach the set goal.

5. Inspire others: Running a successful business requires teamwork and as a business owner alone you won't have the means or resources to make your business successful. You cannot do everything yourself. To run a business successfully, you must also possess fine leadership skills to inspire those around you. People like Steve Jobs were master mentors to those around them. Though Steve had the vision for the iPhone, it was the team that brought the idea to life.

6. Know the ins and outs: Running a successful business does not only mean high sales figures. Many other factors weigh into the success of a business. From employee morale to customer satisfaction levels, several factors weigh in the success of your business. Hire the right resources for the right spot and know the ins and out of your business to ensure nothing falls through the cracks. This will allow you to tweak and improve your business operations as you go along.

7. Hire the right resources: As mentioned briefly in the previous step, hiring the right person for the right job is quite essential in the success of your business. Hire people with the right vigor and determination for the job and reward them for their efforts. This ensures that employee morale is high at all times allowing for smoother day-to-day operations.

8. Training is crucial: After hiring the resources, training them is a crucial task to acclimatize them with your business environment. Many businesses save on expenses by reducing training durations. This might save a few bucks now but can be detrimental to the fall of your business in the long run. You will need to ensure that your employees are always up to date with the current developments in the industry. 

9. Create a good corporate culture: Nurturing a great corporate culture is a key to the success of your business. Having a toxic work culture will destroy employee morale which would, in turn, affect your business proceedings. Therefore, ensure that a good corporate culture is nurtured within the office.

10. Conduct market research: Analysing the market will help your business to identify current key trends, giving it the leverage to take cash in on the trends. Learn which products and services are in the most demand and try to innovate on them to bring better and convenient solutions for your customers.

Look at the example of Jio, an Indian telecom provider. When it saw the huge demand for internet in the country, they analyzed to find that data prices are sky-high. They introduced free data plans for free which disrupted the entire Indian telecom sector and within a few years, Jio, a relatively unknown name came to topple some of the biggest players in the telecom industry.

11. Learn to sell: This might sound like a sales pitch, however, knowing how to sell is very important for your business to thrive. No matter the industry, every business is sustained on selling something or the other. Getting new customers and clients is the key to growing a business and ensuring that your business will be able to sustain itself.

12. Keep your finances organized: One of the most important aspects of running a successful business is profitability. Keep clear records of your business income and expenses so that you get a clear picture of how profitable your business is. This will also make it easier to submit your income data during the tax season, saving you a lot of time. Alternatively, you can get a qualified accountant to ensure smooth transactions for your business. Keeping finance organized is one of the many ways for growing a business.

13. Overdeliver on your promises: We as customers love freebies. Take advantage of this sentiment and always aim to overdeliver on your promise. This will allow you to make a lasting impression on your clients, giving your business an edge over the others. Small gifts like a handwritten thank you note or a candy bar shipped with your products can go a long way in creating your business a loyal fan base and growing a business.

14. Create alliances: It is a good idea to forge alliances with other businesses if you are looking to take advantage of the growing market. This way you will be able to take advantage of their already established user base and also give your business the chance to learn from others. This will also be beneficial for both the businesses as they are able to cross-market to each other's customers.

15. Celebrate differences: Your company might recruit the services of several employees from varying cultural and religious backgrounds. It is important that every employee feel welcomed in the constructive work environment, so they are able to give it their best shot when working on various projects, this tip aids in growing a business.

16. Love your business: Treat your business as your own child. You have put in the sweat and effort to bring it where it is now so shower it with all the affection that you can gather. Prepare yourself to be the living embodiment of your business to be the ultimate advocate for your business.

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