What's in the name? A small business can have a significant impact on its success. Although it might seem like a side project, your choice of name for your startup could make a lasting impact on its success or failure. These guidelines will help you come up with a name that is memorable and makes a good first impression for your business venture.

 

1. Don't name it after your name

 

When finding a business name, the biggest mistake is to choose the ego option. "Well, it's my business, so I should use my name." It's common to see it in law firms, handymen, and auto garages. It's nice to have your name printed on large signs and business cards, but it doesn�t reveal anything about you or what you provide.

 

2. Be intelligent, but not over smart

 

It can be tempting to have some fun with your business name. Keep in mind, however, that people don't know as much about your business name as you do. They don't know anything about your business or how long it has been in your dreams.

 

Imagine someone who is passionate about hot dogs opening a restaurant called The Top Dog. It's a wonderful name to that person, but they also know it's a reference to hot dogs. Someone else may see it as a business that deals with dogs, such as a grooming service or products for dogs. It will be more difficult for the business to be identified as a restaurant. They could have chosen a name like Hot Dog Heaven or The Tasty Wiener to avoid confusion.

 

3. Focus on expansion

 

Sometimes small businesses can become large businesses. If that happens and your company expands to new locations, it is possible for your company name to become confusing. If you choose to base your company name on where you live (e.g. Delaware Dinners), people might be confused if you move to another state or country.

 

Similar to the previous example, consider not only physical expansion but also product line growth. It is possible to start as a T-shirt business and go on to create Top Shelf Tees. What happens when you start making branded sneakers, bags, caps, and bags? Customers may not be satisfied with the original product name, so you might have to change your brand to Top Shelf Apparel. Think about the future. Let us move on to some more tips to help you in finding a business name.

 

4. Cutesy spellings may not be for everyone

 

A glut of misspelled words has resulted from the rise of the internet and the requirement for a unique address at a dot-com. Carz instead of cars. Kabbage in place of cabbage. Wzrd in place of the wizard. All this is to make your name memorable.

 

Consider the extra steps you'll need to take to notify your customers about the unusual spelling. If you decide to promote your radio station, you will need to say something like "Remember, that's carz without a Z." When potential customers hear the buzz and start searching the internet for your company, are they going to be looking for the right one? They're likely to use the same spelling and end up leading them to a major competitor.

 

5. Life can be difficult when words are completely fabricated

 

There are many companies that have names that mean nothing or that were derived from real words in a variety of languages. Some of these names you already know well include Google, Verizon (although it was built on Googol), Etsy and Skype, Hulu, Zillow, and eBay.

 

These words are well-known because these companies have spent huge branding and advertising dollars to make their names known. These names have become more familiar as word of mouth spreads. Let's face it, how many years have you used Google? Have you ever thought about what Google is? It doesn't matter to most people because the brand is so dominant.

 

You are the owner of a small company right now and not a large corporation. You are limited on funds. You don't think your company can scale up to these giants. It is better to avoid using completely absurd words. Let get to know some more tips for finding a business name.

 

6. Make sure your name brings positive imagery

 

It still baffles branding and marketing experts to this day that The Athlete�s Foot was so horrible. "Athlete's Foot" is described as a contagious fungal infection that causes itching and blisters, cracking, scaling, and swelling, particularly between the toes. Yet, the board room was full of people who said, "Yeah... we want our shoe store to be associated with that."

 

It worked, and the store continues to operate. You don't want to take that risk with your company. You have a difficult image mountain to climb if the first thing people think of is negative. Although Curl Up & Dye may sound funny if you're a mobile hairdresser it can be a very negative image. Keep it positive unless the product is truly necessary (like Vinyl Resting Place which sells vintage vinyl records and has a sense of humor).

 

7. Do not pick a name from a hat

 

You can also use an online random word generator. It could be an online random word generator. These are not viable options. You must have a reason for why you chose the name you chose.

 

What is the background? What does it have to do with your business? Is it accurate? Does it describe your business or at least a part of it? Pinkberry, for example, is not an accidental or random title. It sounds trendy and fun, but it also refers to fresh fruit that is used in its frozen yogurts. It would have failed if the company just pulled out a phrase from thin air.

 

8. Alphabetize your thoughts

 

There is a reason why there are so many AAA Plumbers and AAAA Lawyers. They were trying to be the first in the telephone directory. Although this is no longer the case with search engines, alphabetical listings are still a good way to organize companies. You'll be at the back of search results if your company is called Zoomfood or Yogalicious.

 

You want a name that is unique and fun but will not make you look like a smuggler. Foodzoom, for example, is equally fun but elevates you up the rankings. It's important to remember, even though it might not be the most important.

 

9. Great results can be achieved by combining words

 

Combining two or more words into a name that is both memorable and eye-catching is one of the best ways for finding a business name. Begin by listing all the characteristics of your company. This is not a time to come up with names. These words will be part of your company's mission statement. Once you have a list, make connections.

 

What words go well together? If you run a meal preparation company, for example, you might have a list of ingredients that includes food, easy, prep, timesaving, meals, and dinners, fresh. What combination of these words could you make to create something new? You could use FreshPrep or EasyMeals to make it simple. It could be done in a different way such as Dinner 'N Delivery or Meals On Time. These are only a few examples. However, it is a great way for you to think of a name that reflects the essential elements of your company.

 

10. Before you make a commitment, test out a few names

 

Once you have a list that you like, it's time for you to test them. You can narrow down your list to three top choices and then set up a survey on a site like Survey Monkey. Ask questions such as "What made you instantly think of the name?" Ask questions like "Does the business sound professional?"

 

A variety of questions and answers is what you want when it comes to finding a business name. You can send the survey to anyone you know, to online forums, to subreddits devoted to your industry, and to any other people who might be able to help. It is best to not send the survey to your immediate family members and friends. They will likely be biased and may not give an impartial opinion.

 

Last note: Once you have chosen the winning name, think of how you will make it memorable and prominent as a logo or brand mark. You can work with a freelance designer to see if there are any other options. The survey system will help you choose the best. Although brands often change their identities, this logo will remain your logo for the foreseeable future. Best of luck.

Start Your Own Business

Do you want to start your own business in the education sector with minimum investment and with all the marketing, operations, and training support? Apart from sharing business knowledge, we are also offering an exclusive business opportunity. Call us on 89270 89270, we have made entrepreneurship easy and simple.

Read More: Studynlearn's White label App: Build A Strong Brand For Your School!