Marketing for a small-scale business can consume a lot of time and money. It isn't easy to make a mark with your marketing strategies due to social algorithm updates to the media and the sheer number of emails that users receive each day. Let's learn about SMS Marketing.

SMS marketing, also known as messaging via SMS, provides an easy method to connect with your customers and achieve a greater return on investment. Customers love it too, with 70 percent of them agreeing that it's an effective method for businesses to gain their customers' attention.

What exactly is SMS marketing?

SMS Marketing is the process of sending transactions or promotional messages to promote your business using texts (SMS). The messages are typically designed to send out time-sensitive offers or updates as well as reminders to customers who have agreed to receive messages from your company.

SMS marketing is a type of short message (SMS) marketing that refers to a type of marketing used by businesses to offer promotions to their customers through texts. In terms of the definition, text message marketing (SMS) is basically the exact thing as text message marketing.

82 percent of individuals stated�that�they open every text they receive and click�19 percent of links in the SMS.�SMS messages are read within the first three minutes.

The Benefits of SMS Marketing

Text messaging has become the most direct channel of communication as individuals become more connected to their phones. This is why, text message marketing, or SMS marketing, has become one of the most effective ways of engaging with customers. SMS marketing has many advantages over other types of digital marketing.

1. It's quick

Marketing via text messages is quick in many different ways. In contrast to social media or email marketing, text messages don't have to create any images for the text message. Text messages aren't as long which means you don't have to write a lot or even write a lot. They're easy and quick to create and send.

Additionally, text messages are more effective at reaching your customers than the average Instagram post or email. Customers receive instant notifications via their phones whenever they receive a message. They would also have to complete the process to open a social media application or email client to view your other options for marketing.

2. It has almost-perfect open rates

If you wish to get people to read your messages and read them, texting them is the best way for people to open your messages. Marketing messages are read by a staggering 98 percent often that's about what you would reach a complete 100 percent. A study conducted by Mailchimp discovered that the average open rate for Marketing email was 21.3 percent.

3. It is a high-response format that has high rates

Because SMS opens are extremely high and its response rates are high, the response rates are too high. The typical response rate for a marketing text is 45percent and the click-through rate for emails doesn't typically exceed 7 percent. The likelihood of customers to click on links you transmit via text rather than email.

How do you utilize SMS marketing?

SMS marketing doesn't need to be difficult. In fact, it's simpler than email marketing and social media advertising as there's no design component to be used. Here's what you'll need to know to begin using SMS marketing:

1. Get the list of customers and their permission first

Within the US and Canada, It is against the law to send text messages to people who don't have explicit permission to send them messages. Before sending a text marketing message, be sure that your recipient list has granted permission to text messages. You should remove anyone who is unable to verify their permission status. Software for loyalty can help you gather customer information and ensure that you're legally compliant.

2. Make use of a tool to transmit your messages

It is necessary to use software to assist you in automating the process of sending messages. There are some companies that only provide text messages for marketing, however, you can decide to go with an integrated system, such as the Sendinblue

A separate marketing system for SMS requires you to upload a list of your customer's details and monitor your campaign's information in isolation from other marketing efforts. The advantage of selecting a loyalty program that works with your commerce or POS system is that it allows you to collect information to manage your data, and also create a campaign from the very same spot that you collect sales.

3. Make your message clear

Texts don't have to be longer than email messages. In fact, the smaller the more efficient. Sendinblue allows you to send messages as long as 160 characters approximately two to three sentences. Make sure you include clearly defined calls-to-action as well as an option for customers to unsubscribe in the event that they're no longer wanting to receive messages that come from your company (opt-outs are legally required).

4. Results of tracking

Once you've sent your message, monitor the performance. If you've included a link within your message, check the number of people who clicked the link. If you included a discount code only available to the SMS campaign, look at how many people utilized it when making a purchase, and also how many sales you brought in. Check these numbers against the number of messages that you sent.

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